Perhaps you've read articles in which experts recommend always using batteries of the same type, brand, and age. Those same experts warn against mixing batteries.
We pay very close attention to what consumers think about rechargeable lithium-ion batteries. As such, we get the fact that some people avoid rechargeable batteries because they cost more at the cash register.
Battery compatibility used to be so much easier. Back in the day when disposable alkaline batteries were the only game in town, you didn't have a whole lot of choice.
In the end, freezing batteries to extend their lives is an old wives’ tale. It makes for nice folklore and family tradition, but it does not really do anything for your batteries.
In the modern drive to create a more sustainable world, we see manufacturers coming out with all sorts of products intended to target a particular audience. When those products fail, it is often because they don't compete well.