Why 'Paleblue'?
In 1990, the Voyager 1 space Probe took a photo toward Earth from 3.7 billion miles away in which Earth can be seen as nothing more than one small blue pixel. This image helped many people realize the finiteness of our world and our resources. We believe that we should be using these resources more wisely and see the recent advancements in battery technology as a way to help us avoid the need to use or dispose of so many batteries.