We talk a lot about sustainability here at Paleblue. It is not just a marketing strategy. We earnestly believe in sustainability as a worthwhile and necessary effort to preserve the planet and its resources for future generations. We strive to be a sustainable company on multiple levels. And yes, we put our money where our mouth is.
Check out the Sustainability page here on our website and you will discover what we consider the five steps to a more sustainable future. Each one is incorporated into our business model. Admittedly, we don't always get things right. But we work hard every day to be as sustainable a company as we possibly can.
1. Innovative Products to Combat Waste
Our most visible sustainability strategy is also the foundation of our company: creating innovative products that combat waste. When Paleblue was first conceived, we realized that alkaline batteries were the incumbent product and that billions were produced and discarded every year. For us, that was a big problem.
Alkaline batteries are single-use batteries that all too often go to the landfill when they die (along with their packaging too!). That is terribly wasteful. We designed our USB-C rechargeable batteries to combat that waste with a product that can be reused 1000+ times.
2. Optimized Product Packaging
Just as single-use batteries represent waste, so do certain types of packaging materials. Unfortunately, this particular nut is a tough one to crack. Packaging is necessary to safely transport product, to protect it in shipping and warehousing and in retail, to help communicate information to the customer and to meet certain regulatory requirements as well. Nonetheless, we are committed to driving improvments.
First things first, moving to reusable products or rechargeable batteries means less packaging waste. Next steps, finding and utilizing packaging materials that are more sustainable and curb recycleable. The last thing we want to do is contribute to the global plastic problem.
3. Investments in Conservation and Sustainability
Paleblue is but one small piece of the larger sustainablility challenge. But we can do our part, along with making financial investments in conservation and sustainability. That is exactly what we do.
We partner with larger organizations like 1% For the Planet, Protect Our Winters, and the Forever Project to support sustainability impact opportunities however they present themselves.
We also support regional and local organizations such as the National Forest Foundation, Fish for Garbage, Swaner Preserve, and the Wasatch Trail Foundation. These give our team (and family and friends too) opportunities to get out and get our hands dirty and meet others in the community who are putting in the efforts to have an impact and set the example.
We believe it is our responsibility to take this action so as to model to our family, friends, supporters, and community what it means to commit to sustainability.
4. Reduce the Impact of Waste
The reality of nature dictates that humanity will always produce at least some waste. We approach that from the mindset of developing new and better ways to minimize the impact waste has on our planet. Simply put, we may not be able to eliminate waste completely, but we can do things to improve the current impact paradigm.
One of the most effective things we can do is work on projects designed to get more materials out of the waste stream and into the recycling supply chain. It is not an easy task, but it's one worth pursuing.
5. Develop Strategic Partnerships
The fifth and final step in becoming a more sustainable company is developing strategic partnerships with other companies that share our vision. When brands work together to promote sustainability among the general public, we raise awareness and encourage participation. That's exactly what we want.
It is our sincere hope that you purchase Paleblue USB rechargeable batteries because you believe in the same sustainability goals. If we can all work together to eliminate single-use alkaline batteries, that's one big issue tackled, and we won’t stop there!
We continue to strive to be as sustainable as possible in everything we do. We hope this inspires you to be more sustainable in your lives and communities as well.
- Tags: Sustainability