The Voyager 1 spacecraft was 3.7B billion miles from Earth on Feb. 14 when it
took a photograph back toward us. In this photograph, among a background of
stars and galaxies, there is one dot more notable than the trillions of others.
“Look again at that dot. That’s here. That’s home. That’s us. On it, everyone you love, everyone you know, everyone you ever heard of, every human being who ever was, lived out their lives.”
-Carl Sagan and Ann Druyan
When we started this business, long before our first customer, before our first
samples, we could clearly see the issue. Single use anything cannot be the end
We have been compelled to, at risk of sounding cliché’, be the change we wanted
to see the world. Starting a long and hard journey is not easy to do and we did not
take this lightly. We needed some activation energy. When we conceived of
applying ourselves to tackling such a large challenge, we took inspiration from the
idea that before us lays our future, the future health of the global ecosystem, and
the lives of our children, and theirs.
Problems exist and problems need solutions and solutions require dedicated
people. We thought, if not us, then who?
So, back to the question at hand. Why Pale Blue Earth? Pale Blue is a direct
reference to the iconic photograph and Carl Sagan’s reflections on it and the state
of our planet in his book, Pale Blue Dot: A Vision of the Human Future in Space.
Adding the word ‘Earth’ to the end of Pale Blue is intended to remind ourselves
and our customers that we are on this big old dirt spaceship together and we better take ever better care of it, and each other.